Everything we do, in three words: Drink More Water.
We believe in a world without pre-filled, single-use beverages – where drinking enough water every day is healthy, effortless, and something everyone can do.
400+
Team members worldwide, in a company proud that the majority of our team is women.
50+
waterdrop® stores across Europe, Australia, and the US – find the one nearest you.
25,000+
Retail partners carrying our cubes, from Target and DM to pharmacies across Europe.
5,000,000+
Customers, online and in our own stores, all in it for the same mission.
Less plastic
Up to 98% less plastic packaging
A hydration cube uses up to 98% less plastic packaging than a typical 500ml single-use PET bottle.* Based on packaging weight: our pod incl. lid (0.44g) vs. an average 500ml single-use PET bottle (23.09g).
TerraCycle® program
Recycle your empty pods
You can recycle your empty waterdrop® pod packaging through our TerraCycle® program. Available at participating waterdrop® stores. Participation may be limited.
Plastic Bank partnership
83,250 bottles funded monthly
Through our continued partnership with Plastic Bank, we help fund the collection of 83,250 plastic bottles from the environment every month.*
The spark of an idea
Somewhere over the clouds on a flight to Singapore, our founder and CEO Martin couldn't shake one question: why does staying hydrated so often mean reaching for something sugary in a plastic bottle? By the time the plane landed, the idea for waterdrop® was already taking shape.
WHERE IT ALL BEGAN
Back in Vienna, Martin brought the idea to his brother Henry and their friend Christoph, and the three of them got to work. Months of research and development later – figuring out how to press real fruit and plant extracts into one tiny, sugar-free cube – waterdrop® was officially founded.
THE FIRST DROP
The first waterdrop® Microdrinks were finally ready to sell – and so was our very first online shop. We also opened a pop-up in Vienna, and the very first of you walked in, tasted, and told us exactly what you thought. We've been listening ever since.
NATIONAL TELEVISION, NATIONAL OBSESSION.
We stepped in front of the cameras on "Die Höhle der Löwen" – and stepped out as one of the most talked-about brands in the DACH region. Our little cube had officially outgrown the kitchen table, and had made it onto its first store shelves outside our own, proof this wasn't a one-pop-up wonder.
EUROPE, MEET WATERDROP®.
We didn't just add a country in 2019 – we left our home turf behind, and the rest of Europe followed fast. New languages, new flavours, one mission, and a community that suddenly stretched across an entire continent. We also opened a whole new chapter with the launch of Microenergy – hydration was no longer the only reason to reach for a waterdrop®.
INTO OUR OWN HANDS
We took production into our own hands, because if you're going to change how the world drinks water, you don't outsource the important part. Every drop, made by us. The same year, we opened our first flagship store in Vienna – the moment our retail story really began.
ONE MILLION, AND COUNTING
Somewhere between one country and the next, we quietly crossed a milestone worth celebrating: our first million customers, with many more about to join the journey. As the community kept growing across Europe, we also took our first step onto a new continent, opening a flagship store on Miami Beach.
WE CHOSE TENNIS
A sport played in the heat, watched by millions, and drowning in plastic bottles? We couldn't think of a better place to make our point. Our hydration benches debuted on the professional tour, Taylor Fritz and Danielle Collins became our first waterdrop® athletes, and we entered the sports market for the first time with the launch of Microlyte – functional flavours built for movement. Game on.
VIENNA TO EVERYWHERE
waterdrop® became the Official Hydration Partner of the entire ATP Tour, Novak Djokovic joined as an investor, and – because why not – we built the first tennis court in the history of Times Square. Thousands of New Yorkers traded in their plastic bottles right in the middle of Manhattan. The same year, our journey reached the other side of the world with our launch in Australia, and we moved into our new waterdrop® headquarters back home in Vienna. Vienna to Broadway – and Melbourne – in seven years.
COURTING THE WORLD'S BEST
waterdrop® became an official partner of the Australian Open, helped Stuttgart's ATP tournament become the first ATP event to go completely free of single-use plastic bottles, and we grew our roster of waterdrop® athletes with Elina Svitolina, Andrey Rublev, Hubert Hurkacz and many more talents. More courts, more allies, one mission.
30 MILLION BOTTLES LIGHTER
Together with Plastic Bank, we helped fund the collection of over 30 million plastic bottles* from the environment. That one isn't ours – it's ours and yours together, drop by drop. The same year, we partnered with Ricola to launch Drink Cubes – four new flavours, one very unexpected collaboration.
TEN YEARS OF MAKING WAVES
From the heart of Vienna to 50+ stores, 400+ team members, and a community now stretched from Europe to the US, Australia and Japan. Ten years of proving that the best drink in the world is water – you just have to make it irresistible. Here's to the next ten – the best drop is yet to come.
For Your Daily
Hydration
4/5
4.7/5
For A Natural
Energy Boost
4.7/5
Regular price $14.99
4.6/5
Regular price $14.99
For During and
Post Exercise
5/5
Sale price $59.99
Regular price $74.95
4.2/5
Regular price $14.99
